For a business like IGotNewsForYou, customer evangelism will be critical. If customers don't talk about us, rave about us, and help promote us, we'll have a hard time reaching a ton of people. We don't have a huge marketing budget (What's that Dad? We have no marketing budget? Right, got it.) and our marketing machine consists of me, myself and I. Our hope is to garner some press from a number of different angles, pull some stunts that might draw some attention, but ultimately it's going to come down to people telling other people about us. And no matter what, you can't really force something like that. People will talk if people want to talk. (And I can tell you that we'll appreciate the effort people make on our behalf, and we'll be particularly tuned in to that effort and their needs as customers.) So how are we going to do it? That's a bloody good question. Ultimately, I think it will come down to providing something of value (in this case funny and unique) and doing it in such a way that it's incredibly easy for people, the experience is enjoyable and the price point makes it a no-brainer. We will always work to provide a great customer experience, with any interactions people have with us, as well as with the product. If you ever need proof of how important customer evangelism (or word-of-mouth marketing) really is, then check this out. It's about the online DVD rental business called Netflix. Note: I'm not a Netflix customer, so I can't speak to their business whatsoever, but the bottomline is that their best marketing has been through their customers. Customers love Netflix and they tell everyone they know about it. I can only hope the same will hold true for IGotNewsForYou.