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Sunday, January 29, 2006

 

No Beer Pouring Robots from Canadian or U.S. Beer Makers; Asahi Innovates

What's wrong with Canadian and U.S beer makers? Molson, Labatt, Coors, Budweiser...all we get is T&A on TV with supposedly funny, sexy commercials, or in the case of Canadian beer makers we often get them trying to tug on our nationalistic heart strings (think Molson's "I Am Canadian" ads). Ok, so some of the commercials are decent, but check out what they're doing in Japan... The beer makers at Asahi (a fairly good brew I might add) are running a contest for beer pouring robots. How great would that be for the Superbowl? You don't even have to stop eating the nachos anymore, the robot pours the beer for you. The robot also stocks 6 cans of beer and 2 mugs, keeping them nice and cool. Of course, this brilliant innovation is only available in Japan, which is extremely frustrating. I guess the other downside is that it only serves cans - I always find the beer in cans has that metallic twang to it, so I prefer bottles. If the Japanese make a robot that stocks bottles and opens them, I'll be on one of the first flights over. In the meantime, I know we have some readers from Japan. Think you could win me one of the 5,000 available robots? I'll pay you back for it somehow...



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