News is spreading all over the blogosphere about William Shatner selling a kidney stone for £25,000. The buyer, of course, is GoldenPalace.com. No one should be surprised with all the whacky stuff they've bought. They do it for publicity, and it works. The beauty of something like this is that it gets tons of play in mainstream media and in blogs, entertainment sites, quirky news sites, etc. Even this morning on CTV News they were talking about it. While I certainly chuckled at the news, I immediately thought about it from a business angle, "Someday, IGotNewsForYou.com will buy whacky things and get publicity. Someday, we'll outbid GoldenPalace.com for something. Someday, we'll buy another body part off Shatner." (You just know he'll sell something else.) Will having the resources to buy something absurd for thousands of dollars tell us that we've "made it"? Who knows...but I'm all for pulling stunts (online and offline) in order to promote the IGotNewsForYou.com story and brand. Somehow silly stunts and IGotNewsForYou just seems to make sense. On that note, if anyone has any crazy ideas/schemes/stunts that they think would work well for IGotNewsForYou, I'm all ears. Maybe we'll tattoo someone's forehead (temporarily of course), or have someone run naked through the streets with our URL on their back (or elsewhere). For the full story on Shatner and his beloved kidney stone, take a look at Heckler Spray. PS. From The Obscure Store I just read a blurb about a woman that had the logo of a pizza place tattooed on her arm. It was her idea, and the pizza place was willing to pay for it. They also gave her free pizza for a year. I don't know that I could ever ask someone to tattoo the IGotNewsForYou logo on their body, but if they offered...The full story can be found here.