From Immutably Me I read a blurb about Brenda Guiden, who, unable to find suitable cards to send people she knows in prison, decided to start her own business. The business is called Prison Expressions, and while the general quality of the site and the cards themselves might not terribly impress, according to the stories floating around the Internet, Brenda's doing quite well, thank you very much. First, I have to say kudos to Brenda. I did try and email her, but haven't heard back (at the time of writing this blog post). Her idea is unique, amazing and bizarre, and from the sounds of it, successful too. Second, I can't help but think that this sort of thing is a good sign for IGotNewsForYou. We're not offering a niche product from the perspective of who would be an appropriate recipient, but our idea is rather specialized and not something you're going to find at the local card store. The existence of Prison Expressions tells me people are looking for something new in the world of cards. Or maybe it's just that there's a lot of people in prison. Or both. Third, I can't help but wonder what other niche card markets might start to open up or in fact be created (since I would venture to guess Brenda's venture is the first of its kind) as we start to see little businesses like Prison Expressions and IGotNewsForYou pop up. What about cards specifically for politicians? (I guess they call that "hate mail", nevermind.) One of the IGotNewsForYou guys mentioned that "divorce cards" are becoming popular. I guess you send a card to your friend after they get divorced. I guess depending on how it went, the cards could be rather different. How about: "Congratz on dumping that fat cow!". Or, "Sorry to hear your sugar daddy's left ya." What about: "That guy had a small penis, you're better off without him." Or, being the sentimental type, you might send a divorce card that says, "I really feel your pain. Getting divorced sucks. I'm sorry." *sniff sniff* Anyway, good luck Brenda. I hope you'll respond to my email so we can start a dialogue. Who knows, maybe there's a partnership opportunity? Together we could be a more interesting purchase for Yahoo! (Technorati Tags: prison expressions, cards for prisoners, e-cards, gift cards)