Many of the people that read IGotNewsForYou.com just bookmark the site and visit on a semi-regular basis. Others, use the RSS Feed within their RSS/Feed reader, which allows them to get new content from IGotNewsForYou immediately when it's published. There are tons of RSS/Feed Readers out there (I use FeedDemon), some that cost money, many are free. RSS feeds are becoming more and more popular as a way of consuming content. Of course you'll see hundreds of discussions and articles online about how many RSS feeds people subscribe to, the over-abundance of content and the ease with which we now have access to it. A real buzzword is "attention" -- we as people have a certain amount of attention we can give to things, and companies want that attention. And many are using RSS to try and help their cause. One website that hasn't done this well enough, in my opinion, is SaleHug. SaleHug is a "sales blog", where they list sales going on at various stores (online and not). If you're into shopping, it's a great way to get news about sales that might interest you. Cool. And SaleHug does have a newsletter that you can subscribe to, so you can get sales delivered to your email inbox. But what about an RSS feed? Well it's there, but it's tucked away in the bottom corner of the site. The first couple of times I visited SaleHug I didn't even see it. I wanted to get an RSS feed so I didn't have to keep remembering to visit the site regularly. I don't know if SaleHug has deliberately de-emphasized their RSS feed. It might be because they've got a lot of ads (Google Ads and others) on the site, and they want visitors to come to the site and click those ads. With an RSS feed I can bypass those ads cause I just get the content (although they could send ads via the RSS feed too, but that's a different story). Bypassing the ads and just getting the content means I'm using the SaleHug service but they don't have as easy a way of making money off me. Now, having said that, if you dig into the SaleHug site in a bit more detail you'll see the RSS feed more prominently displayed. For example on their About Us page they make a direct reference to and talk about their RSS feed. And if you click on any Current Brand/Store link, say 1-800-Flowers.com, you'll see a little RSS icon right at the very top. Still, the front page of the site is where you'll get most of your traffic, and most people won't dig down; they want what they want right at the outset. If you're going to use RSS (and I recommend you do in many cases particularly anywhere that you're updating content regularly), then display it prominently, hype it, because it's a growing trend, and I don't see it slowing down. (Technorati Tags: salehug.com, importance of rss, feed readers)