I wondered if anyone from SaleHug would notice the post I made on March 23rd titled, Salehug.com Doesn't Maximize Value of RSS. Well guess what? Someone noticed, and very quickly. That's kudos #1. Kevin at SaleHug posted a comment on this blog, and if you missed it, here it is: *** Benjamin, thanks for the critique of salehug. You brought up an excellant point - on our homepage we do not bring attention to our RSS feed as some might expect. It was never intentional. We're not driven by advertising. It's an extra bonus but by no means is that the driving force behind Salehhug. About your comment that RSS is a growing trend (it's far beyond trend status now, it's a practical solution to delivering content) - and our feeds are our #1 requested resource, more than our homepage easily. So yea, you'd think we'd have it as a central focus on the site... you'd think ;) Well, we do now. We added the RSS feed icon and text link to our main navigation bar. We're glad you like the salehug concept and I hope you enjoy the content. Again, thanks for taking a look and being critical. (i found your link via technorati) *** Kevin had used Technorati to search for anything being posted about SaleHug, and voila, my post appeared. He responded immediately with a comment on the blog and he emailed me directly. Even though I did criticize SaleHug, his response was friendly and smart. Not only that but if you visit the site, they've put the RSS link much more prominently on the home page. So there's kudos #2. They listened to a customer (me), and they reacted. No one is perfect (except me), and SaleHug took my criticism in stride and made their service better. The 3rd kudos goes to SaleHug for paying attention to the blogosphere. The power that bloggers have is significant; this little blog caused a change on another website, with one little post. Because Kevin at SaleHug was paying attention he was able to respond quickly, improve his service and impress me. Every company should be doing the exact same thing. And paying attention is dead easy, there are a host of services and ways you can track what people are saying about you and your company online: Technorati, Google Blogsearch/Alerts, etc. There's really no excuse for not paying attention. P.S. Kevin is right about RSS -- it's probably beyond being a "trend", and as he points out, it's SaleHug's most popular feature. I think there are still a lot of Internet folk that aren't familiar with RSS but over time I think they will be. (Technorati Tags: using rss, salehug.com, the importance of rss)